The problem
You have spent money on Google Ads and can't say what it brought in. Either the account was set up with broad match and no conversion tracking, or the agency reports clicks and impressions because the real numbers are not good.
What we actually do each month
- Campaign structure built around the searches that actually convert
- Negative keyword and search term reviews every week, not every quarter
- Landing pages built for the campaign instead of sending traffic to the homepage
- Call tracking and form tracking so every lead ties back to a keyword
- Bid, budget and ad copy testing with a written log of what changed and why
What you get
- A clean, tracked Google Ads account you own
- Campaign landing pages
- Monthly cost per lead report
- Change log you can read
How we measure it
- Cost per qualified lead
- Conversion rate by campaign
- Share of budget going to wasted searches
- Return on ad spend where revenue is trackable
Good for
Service businesses with a clear offer and the margin to pay for leads. Not a fit for very low ticket products or brand-new businesses with no proof of demand.
Related case study
-52%
Cost per inquiry
+83%
Qualified inquiries
31%
Of budget recovered from wasted searches
Questions we get about this
- What is the minimum ad budget?
- It depends on your market, but under $1,000 a month rarely produces enough data to optimize. We will tell you the real number on the call.
- Do you charge a percentage of ad spend?
- No. Flat monthly management fee, so our incentive is your results, not your spend.