Case study · Private event venue
Cutting an event venue's cost per inquiry in half
Same budget, twice the qualified inquiries. The fix was not spending more, it was knowing where every dollar went.
-52%
Cost per inquiry
+83%
Qualified inquiries
31%
Of budget recovered from wasted searches
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
Google Ads running on broad match with the homepage as the landing page and no conversion tracking. The owner knew money was going out and inquiries were coming in, but could not connect the two.
What we did
- Rebuilt campaigns around event type and location searches
- Dedicated landing pages for weddings, corporate events and private parties
- Form and call tracking so every inquiry tied back to a keyword
- Weekly search term reviews to cut wasted spend
The trend
Qualified inquiries per month
+83%
How it played out
The timeline
- 01 · Week 1
Tracking first
Calls and forms tracked before touching a single campaign.
- 02 · Weeks 2 to 4
Rebuild
New campaigns by event type, new landing pages, broad match turned off.
- 03 · Weeks 5 to 12
Weekly tuning
Search terms reviewed every week. Budget moved to what booked events.
“I used to hope the ads were working. Now I know which keyword booked which wedding.”
Owner (sample quote)
Want this for your business?
Tell us where you are today and we will tell you honestly whether your situation looks like this one.
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