Email Marketing and Automation
Flows that turn past customers into repeat business.
The problem
You have a list of past customers sitting in a POS, CRM or spreadsheet and nobody emails them. When someone does, it is a one-off blast with no plan, no segmentation and no idea what it produced.
What we actually do each month
- Email platform setup or cleanup (Klaviyo, Mailchimp, HubSpot and others), with your list imported and segmented
- Automated flows: welcome, post-purchase or post-visit, win-back, abandoned cart or booking, and review requests
- Monthly campaigns built around your promotions, events and seasonality, written in your voice
- Designed, mobile-friendly templates on brand
- List growth: signup forms, popups and lead magnets on the site
- Deliverability handled: domain authentication, list hygiene and spam testing
What you get
- Live automated flows running in the background
- Monthly campaign calendar for your approval
- Branded email templates
- Monthly report on revenue, bookings and list growth
How we measure it
- Revenue or bookings attributed to email
- List growth per month
- Open and click rates by segment
- Repeat customer rate
Good for
Hospitality, retail, e-commerce, med spas, and any business with past customers who would come back if someone asked.
Questions we get about this
- We don't have much of a list. Is it still worth it?
- Yes. We set up the signup forms and flows first, so the list grows and starts working on its own. A small list that gets the right emails beats a big one nobody touches.
- Which platform do you use?
- Whatever fits your business and budget. If you already have one, we usually keep it. If not, we recommend one on the call and set it up in your name.
- How often will you email my customers?
- Often enough to stay top of mind, never so often they unsubscribe. Most clients land at two to four campaigns a month plus the automated flows. You approve everything before it sends.