Case study · Addiction treatment center
Rebuilding a treatment center website that was losing admissions calls
A custom-coded rebuild that took mobile load time from 9 seconds to under 2 and turned a leaky site into the center's best admissions channel.
1.8s
Mobile load time, from 9s
+47%
Admissions form submissions
+29%
Organic traffic in 90 days
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
A slow, template-built site with a 9-second load time on mobile, no conversion tracking, and admissions forms that silently failed on some devices. Paid traffic was being sent to the homepage.
What we did
- Rebuilt the site in custom code with speed, accessibility and admissions flow as the priorities
- Click-to-call and insurance verification forms tracked as conversions in GA4
- Call tracking tied to each traffic source
- Location pages and Google profile optimization for the service area
The trend
Admissions form submissions per month
+47%
How it played out
The timeline
- 01 · Weeks 1 to 2
Discovery and tracking
Mapped every admissions path and set up tracking so we had a real baseline.
- 02 · Weeks 3 to 7
Custom build
New site in custom code. Every page under 2 seconds on mobile.
- 03 · Week 8
Launch
Redirects for every old URL, so no rankings were lost in the move.
- 04 · Ongoing
SEO and reporting
Location pages, Google profile work and a monthly admissions report.
Want this for your business?
Tell us where you are today and we will tell you honestly whether your situation looks like this one.
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