Case study · Specialty retailer
Replacing a slow template site with a custom build that ranks for every product category
A template platform was holding them back. A custom build with real category pages put them in front of shoppers searching nearby.
1.4s
Load time, from 7s
+118%
Organic traffic
+49%
Online orders
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
A drag-and-drop site that took 7 seconds to load, with the product menu hidden inside a widget Google could not read. Customers found them by driving past, not by searching.
What we did
- Took over the old platform and rebuilt the site in custom code
- Category pages Google can read, with fresh content every month
- Store pages and Google profile tuned for local shopping searches
- Speed, accessibility and schema built in from day one
The trend
Organic visitors per month
+118%
Want this for your business?
Tell us where you are today and we will tell you honestly whether your situation looks like this one.
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