Case study · Roofing contractor
Getting a roofing contractor's phone to ring with the right jobs
Fewer junk calls, more full replacements. Ads now target the jobs worth the most and every call is tracked to the keyword that sent it.
+88%
Qualified calls
-46%
Cost per booked job
$410K
In tracked job revenue
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
Paying for clicks on every roofing search, including small repairs outside the service area. The crew spent hours each week on calls that would never become jobs.
What we did
- Campaigns focused on replacement and storm damage searches in the service area
- Local Services Ads set up and verified
- Call tracking and recording to separate real jobs from tire kickers
- Google profile rebuilt with project photos and service areas
The trend
Qualified calls per month
+88%
Want this for your business?
Tell us where you are today and we will tell you honestly whether your situation looks like this one.
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