Case study · Professional services firm
Turning a dormant client list into a steady stream of repeat business
Thousands of past clients, zero emails sent. A simple monthly program brought a meaningful share of them back.
Email Marketing and Automation
48%
Average open rate
+27%
Repeat bookings
14x
Return on email spend
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
Years of past clients in a spreadsheet and no way to stay in touch. Repeat business depended on clients remembering to call.
What we did
- Cleaned and segmented the list by service and last visit
- A monthly newsletter written in the owner's voice
- Automated reminders timed to when clients usually need the firm again
- Booking links tracked so every email ties to booked revenue
The trend
Repeat bookings per month
+27%
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