Case study · Med spa
Filling a med spa's calendar with booked consults, not just clicks
Ads were getting clicks but the front desk could not tell which ones booked. Now every consult traces back to the search that sent it.
+76%
Booked consults from ads
-44%
Cost per booked consult
6.2x
Return on ad spend
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
One campaign for every treatment, all pointing to the homepage. No booking tracking, so the owner judged ads by how busy the week felt. Cost per lead was rising every month.
What we did
- Split campaigns by treatment so budget follows what books
- Treatment landing pages with pricing ranges, before and after photos and online booking
- Booking and call tracking tied to every campaign
- Negative keyword lists to stop paying for job seekers and DIY searches
The trend
Booked consults from ads per month
+76%
How it played out
The timeline
- 01 · Week 1
Tracking
Bookings and calls tracked before any campaign changes.
- 02 · Weeks 2 to 4
Rebuild
Campaigns and landing pages split by treatment.
- 03 · Months 2 to 4
Optimize
Budget moved weekly toward the treatments that book.
Want this for your business?
Tell us where you are today and we will tell you honestly whether your situation looks like this one.
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