Case study · Multi-venue hospitality and entertainment group

Taking a multi-venue hospitality group from scattered listings to a system

More than a dozen venues, one system. Every location now has its own numbers, its own clean Google profile, and calls that get answered at 2 AM.

Local SEOReputation and Review ManagementAI-Assisted Marketing Systems

+38%

Calls from Google profiles

+61%

Direction requests

2x

Monthly review volume

100%

Review response rate

Figures shown are representative of this engagement and pending client sign-off for publication.

The starting point

More than a dozen venues across several states, each with its own half-managed Google profile, inconsistent names and hours, no call tracking, and reviews answered when someone remembered. Reporting was a spreadsheet nobody trusted.

What we did

  • Audited and rebuilt every Google Business Profile with consistent categories, services and photos
  • Centralized review monitoring and responses with a 48-hour standard
  • Installed GA4, GTM and call tracking per venue so each location's numbers stood on their own
  • Built AI voice agents to answer after-hours calls and capture bookings
  • Monthly performance report across all venues, by venue, in one place

The trend

Calls from Google profiles, all venues

+38%

Surge startsBeforeJanFebMarAprMayJunJulAugSepOctNovDec

How it played out

The timeline

  1. 01 · Month 1

    Audit and cleanup

    Every profile, listing and tracking setup audited. Names, hours and categories fixed across all venues.

  2. 02 · Months 2 to 3

    Tracking and reviews

    Call tracking and GA4 per venue. Review responses on a 48-hour standard.

  3. 03 · Months 4 to 6

    AI voice agents

    After-hours calls answered and bookings captured instead of going to voicemail.

  4. 04 · Ongoing

    Monthly reporting

    One report, every venue, so leadership sees which locations are growing and why.

“For the first time I can look at one report and know which locations are working. That alone changed how we spend money.”

Director of marketing (sample quote)