Case study · Multi-location dental group

Ranking every location of a growing clinic group in the map pack

Seven locations, seven very different results. A location-by-location plan brought every office into the top three on Google Maps.

Local SEOLink Building and AuthorityReputation and Review Management

7 of 7

Locations in the top 3 on Maps

+64%

New patient calls

+380

New Google reviews

Figures shown are representative of this engagement and pending client sign-off for publication.

The starting point

The original location ranked well. The newer ones barely showed up, with thin profiles, duplicate listings and almost no reviews.

What we did

  • Cleaned up duplicate and outdated listings across the web
  • A location page and fully built Google profile for every office
  • Local links from schools, sponsors and community groups near each office
  • Review requests after every appointment

The trend

New patient calls per month, all locations

+64%

Surge startsBeforeJanFebMarAprMayJunJulAugSepOctNovDec

How it played out

The timeline

  1. 01 · Month 1

    Cleanup

    Duplicate listings removed and every profile claimed.

  2. 02 · Months 2 to 4

    Build out

    Location pages, photos and services for each office.

  3. 03 · Months 4 to 10

    Authority

    Local links and reviews, location by location.