Case study · Wedding and event venue
Turning a wedding venue's Instagram into its best booking tool
Couples shop with their eyes. A consistent content plan and real wedding features turned followers into tour requests.
+3,900
Instagram followers
+92%
Tour requests
+18
Weddings booked from social
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
Beautiful venue, inconsistent posting, and a website gallery that had not been updated in two years. Couples were finding them on Instagram but not reaching out.
What we did
- A content calendar with three posts and daily stories a week
- Real wedding features with vendor tags to reach their audiences too
- Blog posts for planning searches like seasonal pricing and capacity
- Tour request link tracked from every profile and post
The trend
Tour requests per month
+92%
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