Case study · Personal injury law firm
Building a law firm's organic pipeline with content that answers real questions
Two articles a month, written to answer what clients actually ask, plus links from sources Google trusts. Organic is now the firm's cheapest source of signed cases.
+186%
Organic traffic
+58%
Consultation requests from search
47
New referring domains
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
A thin blog with a few generic posts, almost no backlinks, and every case coming from expensive paid leads. The firm wanted inbound that did not disappear when the ad budget paused.
What we did
- Mapped the questions clients ask before hiring a lawyer and built a content calendar around them
- Two in-depth articles a month, reviewed by an attorney before publishing
- Earned links from local news, legal directories and community organizations
- Tracked consultation requests back to the article that started them
The trend
Organic visitors per month
+186%
“We used to pay for every lead. Now some of our best cases find us on their own.”
Managing partner (sample quote)
Want this for your business?
Tell us where you are today and we will tell you honestly whether your situation looks like this one.
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