Case study · Single-location dessert shop
Putting a neighborhood dessert shop on the map, literally
A small shop with a great product and no visibility. Six months later it shows up first when anyone nearby searches for dessert.
#1
Map pack for the main local search
+92%
Direction requests
+210
New Google reviews
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
Great reviews from regulars but invisible on Google Maps outside a few blocks. No local links, an incomplete Google profile, and social posts that went out whenever someone had time.
What we did
- Rebuilt the Google profile with full categories, menu, photos and weekly posts
- Monthly local link building from neighborhood blogs, guides and events
- A small local creator program: tastings in exchange for honest posts
- Review requests built into the checkout flow
The trend
Direction requests from Google per month
+92%
Want this for your business?
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