Case study · Direct-to-consumer apparel brand
Lowering an online brand's cost per order with paid social and email working together
Ads found new customers, email brought them back. Together they cut what the brand paid for each order by more than a third.
-37%
Cost per order
+63%
Monthly revenue
31%
Of revenue from email
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
Meta ads running on boosted posts, an email list nobody had sent to in months, and no clear view of what a customer cost or what they were worth over time.
What we did
- Rebuilt Meta campaigns with creative testing every two weeks
- Welcome, abandoned cart and win-back email flows
- Fixed purchase tracking so ads and email got credit accurately
- A monthly view of cost per order and repeat purchase rate
The trend
Monthly online revenue (thousands)
+63%
How it played out
The timeline
- 01 · Month 1
Fix the data
Purchase tracking repaired so every channel was measured the same way.
- 02 · Months 2 to 3
Email flows
Welcome, cart and win-back flows live and earning on autopilot.
- 03 · Months 3 to 6
Scale ads
Creative testing every two weeks, budget behind the winners.
Want this for your business?
Tell us where you are today and we will tell you honestly whether your situation looks like this one.
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