Case study · Home services company
A custom website that turned a home services company's site into its top lead source
Off a dated WordPress theme and onto a fast custom build with a page for every service and every city they cover.
+135%
Leads from the website
3.1x
Pages ranking on page one
-40%
Spend on paid directories
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
A WordPress theme from 2018, one generic services page, and quote requests that went to an inbox nobody checked on weekends. Almost all leads came from referrals and paid directories.
What we did
- Took over the old WordPress site and rebuilt it in custom code
- A dedicated page for every service and every city in the service area
- Instant quote form that texts the owner and logs the lead
- Monthly SEO: content, internal links and Google profile updates
The trend
Leads from the website per month
+135%
How it played out
The timeline
- 01 · Weeks 1 to 2
Takeover
Backed up the old site, audited rankings and mapped every URL.
- 02 · Weeks 3 to 10
Custom build
New design, service and city pages, quote form and tracking.
- 03 · Months 3 to 8
SEO
Content and links every month, reported in plain English.
Want this for your business?
Tell us where you are today and we will tell you honestly whether your situation looks like this one.
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