Case study · Harrington's Bar & Grill
Moving a San Francisco institution off Squarespace and filling its private event calendar
A beloved bar a few blocks from Moscone Center, with a website that hid its menus in PDFs and its private events three clicks deep. We rebuilt it in custom code and pointed it at the crowds walking past every week.
+64%
Private event inquiries
0
URLs lost in the move
34
Blog posts migrated and optimized
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
A Squarespace site with menus as PDF downloads, private events buried in the navigation, and no way to tell which inquiries came from the website. Tens of thousands of conference attendees were walking by during Moscone events, and the site was not speaking to any of them.
What we did
- Took over the Squarespace site and rebuilt it in custom code, moving all 205 photos and 34 blog posts without losing a single URL
- Turned the PDF menus into real pages Google can read and phones can load
- Landing pages for every kind of private event: corporate, holiday, birthday, wedding, and conference groups near Moscone
- A conference event calendar and blog content built around the shows coming to Moscone Center
- Event inquiry form with an instant auto-reply, tracked as a conversion
- Lean foot-traffic Google Ads around the venue, and a plain-English report every month
The trend
Private event inquiries per month
+64%
How it played out
The timeline
- 01 · Spring
Reporting and content
Monthly reports and conference-focused blog content around Moscone Center events.
- 02 · Summer
Custom rebuild
Off Squarespace and onto custom code, with every photo, post and URL carried over.
- 03 · Launch
Event pages
Landing pages for each event type and an inquiry form that answers instantly.
- 04 · Ongoing
Foot traffic
Lean Google Ads around the venue and content timed to the convention calendar.
Want this for your business?
Tell us where you are today and we will tell you honestly whether your situation looks like this one.
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