Case study · American Gage
A 90-day site transformation for an accredited calibration lab
Highly technical buyers in aerospace, medical device and defense were searching for exactly what this lab does, and finding competitors. A 90-day sprint rebuilt the site around how those buyers actually search.
+72%
Organic traffic
+41%
Quote requests from search
6
New industry pages
Figures shown are representative of this engagement and pending client sign-off for publication.
The starting point
A capable, accredited lab with a website that read like a brochure. No pages for the industries it serves, accreditation details buried in a PDF, technical SEO issues across the site, and quote requests that could not be traced to a source.
What we did
- Full SEO audit and a written 90-day plan with weekly milestones
- Technical fixes across the site: speed, indexing, redirects and internal links
- Six industry pages (aerospace, medical device, defense, biotech, electronics and pharmaceutical), each tied to the lab's accreditation scope
- Service, FAQ and breadcrumb schema on every new page
- Google Business Profile and citation cleanup
- Competitor analysis and a sprint report every month
The trend
Organic visitors per month
+72%
How it played out
The timeline
- 01 · Days 1 to 30
Audit and fixes
Technical SEO cleaned up and tracking set so every quote request has a source.
- 02 · Days 31 to 60
Industry pages
Aerospace first as the benchmark, then the other five on the same standard.
- 03 · Days 61 to 90
Authority
Schema, Google profile, citations and the next quarter's plan.
Want this for your business?
Tell us where you are today and we will tell you honestly whether your situation looks like this one.
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