Accounting Firm Achieves 18% MoM Lead Growth and 25x LinkedIn Following with Digital Campaigns

01. Challenges

This Los Angeles-based accounting firm needed to expand its reach and improve brand relevance, particularly on LinkedIn and search engines. Despite efforts to establish a digital presence, their visibility and social engagement were limited, impacting their ability to capture leads and compete effectively in a crowded market. With a fragmented lead generation approach and minimal traction on LinkedIn, they faced an uphill battle to stand out among competitors and engage potential clients. To address these issues, the firm required a comprehensive digital strategy that could deliver sustained audience growth and enhance their authority online.

02. Strategies

We developed a multifaceted digital approach to drive targeted traffic, grow their LinkedIn presence, and increase lead generation:

• Google Ads Optimization: We refined SEM campaigns to target high-intent keywords, attracting more qualified traffic and enhancing their relevance on search engines.
• LinkedIn Ads and Follower Growth: By focusing on LinkedIn Ads targeting specific professional demographics, we increased the firm’s LinkedIn following by 25x, boosting engagement and brand visibility.
• Enhanced Lead Generation: Using LinkedIn’s lead generation tools, we achieved an 18% month-over-month growth in leads, delivering a steady flow of inquiries.
• Email Campaigns: We created segmented email sequences that reinforced brand messaging and captured additional leads, contributing an extra 7% to overall lead growth.

This strategic approach enabled the firm to connect with new audiences while strengthening their digital presence across key platforms.

03. Outcomes

The digital strategy led to consistent growth in the firm’s online engagement and lead generation. Through optimized Google and LinkedIn campaigns, the firm achieved an 18% month-over-month increase in lead volume, significantly enhancing their client acquisition efforts. The LinkedIn following grew by an impressive 25x, driving more engagement and positioning the firm as a relevant voice in the accounting industry. Additionally, email campaigns boosted lead generation by an additional 7%, creating a strong, multi-channel foundation for sustained growth.

Client Testimonial

“Working with this team has been a game-changer for us. They not only grew our LinkedIn following by 25x but also increased our lead generation by 18% month over month. The boost in engagement and relevance has been exactly what we needed to stay competitive.”
‍-Director, Accounting Firm

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